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Sports Management (BBA)

Learn the Business of Sports by earning a Degree in Sports Management

The Sports Management track in the Bachelors of Business Administration (BBA) Management program provides students with fundamental knowledge and skills pertaining to the sports management industry. The curriculum focuses on core business management topics such as finance, management, marketing and promotion, leadership, communication, technology, ethics and law with an emphasis on how these topics operate in the sports management area.

A Bachelor of Sports Management prepares graduates to manage a variety of diversified business-related responsibilities in sports at the amateur, community, collegiate, and professional levels.

The Sports Management track will provide students with the qualifications for employment in entryâ€level positions. It will also prepare students for sports management graduate programs across the country.

Highlights

Get Involved

More than 100 club and organization opportunities to get involved on campus!

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Internship Opportunties

Âé¶¹ÊÓÆµ Career Services provides resources to students to land that internship that helps them prepare for their career after graduation.

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Ranked Among the Best

Âé¶¹ÊÓÆµ is ranked #14 Best Value School by U.S. News & World Report’s Best Colleges rankings for 2026, making Âé¶¹ÊÓÆµ a great, centrally located option for students in Northeastern Pennsylvania who want to stay closer to home.

A young man in a business suit.

During my freshman year, I put together a baseball clinic to benefit the Make A Wish Foundation. I was just 18 years old, but there was never any ‘wait, let’s m...

Joe Hunt '18

Top Career Paths

  • Facilities Manager

  • Athletic Director

  • Sports Agent

  • Sports Team General Manager

Top Employers

  • Sports Facilities

  • Universities

  • High Schools

  • Professional Sports Teams

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Undergraduate Admissions Featured Events

Explore the vibrant community and endless opportunities that await you at Âé¶¹ÊÓÆµ. Attend one of our special events designed specially for you to learn more about Âé¶¹ÊÓÆµ's degree programs, dedicated faculty, and welcoming campus.

Centers of Excellence

Âé¶¹ÊÓÆµ hosts three academic Centers of Excellence on campus; The Center for Law, Justice and Policy, The Center for Urban Studies, and The Mother Theresa Maxis, IHM Center. Each center provides students with the tools and resources to excel in their academic endeavors, fostering a dynamic environment where they can engage deeply with their respective fields of study and make meaningful contributions to their communities and beyond.

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Accreditation

Âé¶¹ÊÓÆµ is accredited by the Middle States Commission on Higher Education (MSHE).

The Bachelor of Business Administration (BBA) in Sports Management is currently under accreditation review by the the Accreditation Council for Business Schools and Programs (ACBSP).